What is target in SAP CEC-EMA - SAP Emarsys?

SAP Term: target

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A part of the Strategic Dashboard that helps to focus on one aspect of the business, for example growing an active customer base. It makes it easier to measure the performance of campaigns and then to extend or optimize them.

Smart SAP Assistant

• Key Concepts: 
  Target in CEC-EMA SAP Emarsys is a feature that allows users to create and manage targeted campaigns. It enables users to segment their customer base and create personalized campaigns for each segment. Target also allows users to track the performance of their campaigns and measure the success of their efforts. 
  
  How to use it: 
  To use Target in CEC-EMA SAP Emarsys, users must first create a segmentation of their customer base. This can be done by selecting criteria such as demographics, purchase history, or other customer data. Once the segmentation is complete, users can create targeted campaigns for each segment. They can then track the performance of their campaigns and measure the success of their efforts. 
  
  Tips & Tricks: 
  When creating a segmentation for Target in CEC-EMA SAP Emarsys, it is important to consider the criteria that will be used to define each segment. This will ensure that the segments are meaningful and will help to ensure that the campaigns are effective. Additionally, it is important to track the performance of each campaign in order to measure its success. 
  
  Related Information: 
  For more information on Target in CEC-EMA SAP Emarsys, please refer to the official documentation available on the SAP website. Additionally, there are many online resources available that provide tips and tricks for using Target in CEC-EMA SAP Emarsys.