What is smart insight attribute in SAP CEC-EMA - SAP Emarsys?

SAP Term: smart insight attribute

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A filter available to customize your Smart Insight charts. Smart insight attributes are listed to the right of the chart and are grouped by category.

Smart SAP Assistant

• Key Concepts: 
  Smart Insight Attributes are a feature of the CEC-EMA SAP Emarsys platform that allow users to create custom attributes for their contacts. These attributes can be used to segment contacts into different groups, allowing for more targeted and personalized campaigns. 
  
  How to use it: 
  To use Smart Insight Attributes, users must first create the attribute in the CEC-EMA SAP Emarsys platform. This can be done by selecting “Attributes” from the main menu and then clicking “Create Attribute”. From there, users can enter the name of the attribute and select the type of data it will contain (e.g. text, number, date). Once created, users can then assign values to each contact in their database. 
  
  Tips & Tricks: 
  When creating Smart Insight Attributes, it is important to think about how they will be used in campaigns. For example, if you are creating an attribute for customer loyalty, you may want to assign values such as “loyal” or “not loyal” so that you can easily segment contacts into different groups. 
  
  Related Information: 
  For more information on Smart Insight Attributes and how to use them in campaigns, please refer to the CEC-EMA SAP Emarsys documentation.