What is Smart Insight in SAP CEC-EMA - SAP Emarsys?

SAP Term: Smart Insight

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The Emarsys customer intelligence module, designed to maximize the revenue from customers by automating your retention marketing.

Smart SAP Assistant

• Key Concepts: 
  Smart Insight is a feature of the CEC-EMA SAP Emarsys platform that enables users to gain valuable insights into their customer data. It uses advanced analytics and machine learning algorithms to analyze customer data and provide actionable insights. Smart Insight helps users to better understand their customers, identify trends, and make informed decisions. 
  
  How to use it: 
  To use Smart Insight, users must first connect their customer data to the CEC-EMA SAP Emarsys platform. Once connected, users can access the Smart Insight dashboard, which provides an overview of their customer data. From there, users can create custom reports and analyze their customer data in more detail. Additionally, users can use Smart Insight to create predictive models that can be used to forecast customer behavior and identify potential opportunities. 
  
  Tips & Tricks: 
  When using Smart Insight, it is important to ensure that the customer data is accurate and up-to-date. Additionally, it is important to regularly review the insights generated by Smart Insight in order to ensure that they are still relevant and actionable. Finally, it is important to experiment with different predictive models in order to find the one that best fits your needs. 
  
  Related Information: 
  For more information about Smart Insight and how to use it, please refer to the CEC-EMA SAP Emarsys documentation. Additionally, there are a number of online resources available that provide tutorials and tips for using Smart Insight.