What is preheader in SAP CEC-EMA - SAP Emarsys?

SAP Term: preheader

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The area at the very top of an email marketing message appearing before the message body. It is made up of a few lines of text that can contain content such as a summary of the email or its call-to-action, add to address book instructions, a forward to a friend link, or a mirror link.

Smart SAP Assistant

• Key Concepts: 
  Preheader is a feature of the CEC-EMA SAP Emarsys platform that allows users to add a short text to the top of an email message. This text is visible in the inbox of the recipient and can be used to provide a brief summary of the email content. 
  
  How to use it: 
  To use preheader, users must first create an email message in the CEC-EMA SAP Emarsys platform. Once the message is created, users can add a preheader by clicking on the “Preheader” tab in the message editor. Here, users can enter a short text that will be visible in the recipient’s inbox. 
  
  Tips & Tricks: 
  When creating a preheader, it is important to keep it concise and informative. The preheader should provide a brief summary of the email content and should be no longer than 50 characters. Additionally, it is important to ensure that the preheader does not contain any sensitive information or personal data. 
  
  Related Information: 
  For more information on preheaders and other features of CEC-EMA SAP Emarsys, please refer to the official documentation available on their website.