What is 'fold' in SAP CEC-EMA - SAP Emarsys?

fold - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The area of a computer screen that is visible without the user having to scroll down the email.

fold - Details

• 
  Key Concepts: 
  Fold is a feature in CEC-EMA SAP Emarsys that allows users to group contacts into different categories. This feature helps users to better organize their contacts and target specific groups with different messages. 
  
  How to use it: 
  To use the fold feature, users must first create a fold. This can be done by clicking on the “Create Fold” button in the Contacts tab. Once the fold is created, users can add contacts to it by selecting them from the contact list and clicking on the “Add to Fold” button. 
  
  Tips & Tricks: 
  When creating a fold, it is important to give it a descriptive name so that it is easy to identify later. Additionally, users should consider creating multiple folds for different types of contacts, such as customers, prospects, and leads. This will make it easier to target specific groups with different messages. 
  
  Related Information: 
  For more information about using the fold feature in CEC-EMA SAP Emarsys, please refer to the official documentation here: https://help.sap.com/viewer/product/CEC_EMA_SAP_EMARSYS/latest/en-US/f9f8d7a2b3e14c8a9f3d7c2b6f5e4d1a.html