What is 'false positive' in SAP CEC-EMA - SAP Emarsys?

false positive - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A legitimate email that an individual has requested or signed up to receive, which is incorrectly identified as spam by an ISP.

false positive - Details

• 
  Key Concepts: 
  False positive is a term used in CEC-EMA SAP Emarsys to describe an email address that is incorrectly identified as valid. This can happen when an email address is entered incorrectly or when a customer has unsubscribed from emails but the system has not been updated. 
  
  How to use it: 
  When using CEC-EMA SAP Emarsys, it is important to be aware of false positives and take steps to avoid them. This can be done by double-checking email addresses before sending out emails, ensuring that unsubscribed customers are removed from the system, and using a third-party email validation service to check for accuracy. 
  
  Tips & Tricks: 
  To reduce the risk of false positives, it is important to keep customer data up-to-date and accurate. This can be done by regularly cleaning up customer data and removing any outdated or incorrect information. Additionally, using a third-party email validation service can help to ensure that all emails are valid before they are sent out. 
  
  Related Information: 
  False positives can have a negative impact on customer engagement and lead to decreased open rates and click-through rates. To avoid this, it is important to ensure that all customer data is accurate and up-to-date, as well as using a third-party email validation service to check for accuracy. Additionally, it is important to be aware of unsubscribed customers and remove them