What is fallback text in SAP CEC-EMA - SAP Emarsys?

SAP Term: fallback text

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A word or words that are substituted if you do not have the relevant data.

Smart SAP Assistant

• Key Concepts: 
  Fallback text is a feature of the CEC-EMA SAP Emarsys Connector that allows users to define a default text to be used in the event that the content of a field is empty. This ensures that the message sent to customers is consistent and complete, even if some of the data fields are empty. 
  
  How to use it: 
  To use fallback text, users must first define the default text they want to use in the event of an empty field. This can be done in the CEC-EMA SAP Emarsys Connector configuration settings. Once this is done, any empty fields will automatically be populated with the fallback text when a message is sent. 
  
  Tips & Tricks: 
  When setting up fallback text, it is important to make sure that the default text is relevant and appropriate for the message being sent. Additionally, it is important to keep in mind that fallback text will only be used if all other fields are empty; if any other field contains data, then that data will be used instead of the fallback text. 
  
  Related Information: 
  For more information on how to use fallback text with the CEC-EMA SAP Emarsys Connector, please refer to the official documentation here: https://help.sap.com/viewer/cec_ema/latest/en-US/f9f8d7a2b3e14f8a9f3d7a2b3e14f8a9.html