What is conditional text in SAP CEC-EMA - SAP Emarsys?

SAP Term: conditional text

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A text placeholder, which substitutes text defined by you according to filter conditions.

Smart SAP Assistant

• Key Concepts: 
  Conditional text is a feature of the CEC-EMA SAP Emarsys platform that allows users to create personalized messages for their customers. It enables users to create different versions of a message based on certain conditions, such as customer segmentation or customer preferences. This allows users to tailor their messages to specific audiences and ensure that they are sending the most relevant content.
  
  How to use it: 
  To use conditional text, users must first define the conditions that will determine which version of the message will be sent. This can include customer segmentation, customer preferences, or any other criteria that the user wishes to use. Once the conditions have been defined, users can create different versions of the message for each condition. Finally, when sending out the message, the CEC-EMA SAP Emarsys platform will automatically select the appropriate version based on the conditions set by the user.
  
  Tips & Tricks: 
  When creating different versions of a message using conditional text, it is important to ensure that each version is tailored to its intended audience. This means that each version should contain relevant content and language that is appropriate for its target audience. Additionally, it is important to test each version of the message before sending it out to ensure that it is working correctly and delivering the desired results.
  
  Related Information: 
  For more information on how to use conditional text in CEC-EMA SAP Emarsys, please refer to the official documentation provided by SAP. Additionally, there are many online resources available that provide tips and tricks for using this feature effectively.