What is loyalty segment template in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: loyalty segment template

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA A predefined template used in Relational Data to create Loyalty segments.

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• Key Concepts: 
  The loyalty segment template is a component of the Emarsys Loyalty Segmentation (CEC-EMA-LOY) module in SAP. It allows users to create and manage customer segments based on loyalty data. This includes segmenting customers by their loyalty status, purchase history, and other criteria. 
  
  How to use it: 
  To use the loyalty segment template, users must first define the criteria for each segment. This can include customer attributes such as age, gender, location, and purchase history. Once the criteria have been set, users can then create segments based on these criteria. The segments can then be used to target customers with specific offers or promotions. 
  
  Tips & Tricks: 
  When creating segments, it is important to consider the customer’s overall journey. For example, if a customer has recently made a purchase, they may be more likely to respond to an offer than a customer who has not made a purchase in some time. Additionally, it is important to consider the customer’s lifetime value when creating segments. 
  
  Related Information: 
  The loyalty segment template is part of the Emarsys Loyalty Segmentation module in SAP. Other components of this module include the loyalty program template and the loyalty program rules engine. Additionally, the loyalty segment template can be used in conjunction with other SAP modules such as Customer Relationship Management (CRM) and Marketing Automation (MA).