What is loyalty plan in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: loyalty plan

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA A way of ensuring that the workflow for rewarding and engaging with customers fits the underlying use cases. There are different plan types and structures to cater for different business models.

Smart SAP Assistant

• Key Concepts: 
  A loyalty plan is a program designed to reward customers for their loyalty and encourage them to continue to purchase from a company. The CEC-EMA-LOY Emarsys Loyalty Plan is a component of the SAP Customer Experience (CX) suite that enables companies to create and manage loyalty plans. It allows companies to set up loyalty programs, track customer activity, and reward customers for their loyalty. 
  
  How to use it: 
  The CEC-EMA-LOY Emarsys Loyalty Plan can be used to create and manage loyalty plans. Companies can set up loyalty programs, track customer activity, and reward customers for their loyalty. The component also allows companies to customize their loyalty plans by setting up different tiers of rewards, such as points or discounts, for different levels of customer engagement. 
  
  Tips & Tricks: 
  When setting up a loyalty plan, it is important to consider the customer’s needs and preferences. Companies should also consider the cost of the rewards they are offering and ensure that they are providing value for the customer. Additionally, companies should ensure that their loyalty plans are easy to understand and use so that customers can easily take advantage of them. 
  
  Related Information: 
  The CEC-EMA-LOY Emarsys Loyalty Plan is part of the SAP Customer Experience (CX) suite. Other components of the CX suite include SAP Commerce Cloud, SAP Marketing Cloud, SAP Service Cloud, and SAP Sales Cloud. These components can be used together to create an integrated customer experience platform.