What is customer data in SAP CEC-EC - Engagement Center?

SAP Term: customer data

• Component: CEC-EC

• Component Name: Engagement Center

• Description: All information about the end customers that is stored in the .

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• Key Concepts: 
  Customer data is information about customers that is stored in the SAP CEC-EC Engagement Center. This data includes customer contact information, preferences, and purchase history. It can also include customer feedback and ratings. 
  
  How to use it: 
  The customer data stored in the SAP CEC-EC Engagement Center can be used to create personalized experiences for customers. This data can be used to tailor marketing campaigns, provide personalized product recommendations, and offer targeted discounts. It can also be used to track customer satisfaction and loyalty. 
  
  Tips & Tricks: 
  It is important to keep customer data up-to-date in order to ensure that customers are receiving the most relevant and personalized experiences. Additionally, it is important to ensure that customer data is secure and protected from unauthorized access. 
  
  Related Information: 
  The SAP CEC-EC Engagement Center also allows businesses to store customer service records, such as notes from customer service calls and emails. This information can be used to provide better customer service and improve customer satisfaction.