What is in-store customer engagement in SAP CEC-COM-BSC - CPS/SAP Business Suite - Connectivity & Integration?

SAP Term: in-store customer engagement

• Component: CEC-COM-BSC

• Component Name: CPS/SAP Business Suite - Connectivity & Integration

• Description: A function that helps store associates to perform their tasks when interacting with customers. This includes customer engagement such as customer identification and individual consulting based on personalized offer and product recommendations. This also includes order fulfillment such as handing over goods and invoices to the customer. Example: A customer orders products in the online store and is informed that the products can be picked up in the store. The store associate will hand over the products to the customer and perhaps add products to the order.

Smart SAP Assistant

• Key Concepts: 
  In-store customer engagement is a component of the SAP Business Suite Connectivity & Integration (CEC-COM-BSC) that enables businesses to engage with customers in their physical stores. It provides a platform for businesses to create personalized experiences for customers, such as providing product recommendations, loyalty programs, and promotional offers. 
  
  How to use it: 
  In-store customer engagement can be used to create a more personalized shopping experience for customers. Businesses can use the platform to create loyalty programs, provide product recommendations, and offer promotional offers. Additionally, businesses can use the platform to track customer behavior and preferences in order to better understand their customers and tailor their services accordingly. 
  
  Tips & Tricks: 
  When using in-store customer engagement, it is important to ensure that the platform is integrated with other systems such as point-of-sale (POS) systems and customer relationship management (CRM) systems. This will ensure that customer data is accurately captured and stored in order to provide a more personalized experience for customers. Additionally, businesses should ensure that they are regularly updating their loyalty programs and promotional offers in order to keep customers engaged. 
  
  Related Information: 
  In-store customer engagement is part of the SAP Business Suite Connectivity & Integration (CEC-COM-BSC). Other components of this suite include SAP Cloud Platform Integration, SAP Cloud Platform Mobile Services, and SAP Cloud Platform Internet of Things. Additionally, businesses may also want to consider using other technologies such as artificial intelligence (AI) and machine learning (ML) in order to further enhance their customer engagement strategies.