Component: CA-DDF-RT
Component Name: Demand Data Foundation for Retail
Description: Set of external demand-related data that can be used as alternative input for modeling and forecasting. Typically, external pattern data consists of past and future KPIs such as customer footfalls or store traffic, sales figures or volumes, or other customer-specific metrics. External pattern data is helpful if there are specific periods of the year where consumer demand is difficult to forecast. Typically, this is caused by a complex combination of influencing factors that changes fromyear to year. Using the external pattern data as an alternative to the regular input data can then enhance both modeling and forecasting.