What is project "Piper" in SAP BV-TECHNOLOGY - Brand Voice - Technology Platform?

SAP Term: project "Piper"

• Component: BV-TECHNOLOGY

• Component Name: Brand Voice - Technology Platform

• Description: An open source project and cloud service in prototype phase.

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• Key Concepts: 
  Project Piper is a component of the BV-TECHNOLOGY Brand Voice - Technology Platform. It is a cloud-based platform that enables companies to create, manage, and deliver personalized customer experiences across multiple channels. It provides a suite of tools to help companies create and manage content, track customer engagement, and measure the effectiveness of their campaigns. 
  
  How to use it: 
  Project Piper can be used to create and manage content for multiple channels, such as websites, emails, social media, and mobile apps. It also provides tools to track customer engagement and measure the effectiveness of campaigns. Additionally, it can be used to create personalized customer experiences by leveraging customer data and insights. 
  
  Tips & Tricks: 
  When using Project Piper, it is important to ensure that all content is optimized for the channel it is being delivered on. Additionally, it is important to track customer engagement in order to measure the effectiveness of campaigns. Finally, leveraging customer data and insights can help create more personalized experiences for customers. 
  
  Related Information: 
  Project Piper is part of the BV-TECHNOLOGY Brand Voice - Technology Platform. Other components of this platform include BV-Analytics, BV-Content Management System (CMS), and BV-Marketing Automation. Additionally, Project Piper integrates with other SAP products such as SAP Hybris and SAP Cloud Platform.