1. SAP Glossary
  2. Brand Voice - Non-Product
  3. SAP Customer Engagement Initiative


What is SAP Customer Engagement Initiative in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?


SAP Term: SAP Customer Engagement Initiative

  • Component: BV-NON-PRODUCT

  • Component Name: Brand Voice - Non-Product

  • Description: Part of the Customer Influence program, this offering is a structured approach for close end-to-end collaboration between customers and SAP teams during the full development cycle for planned products and solutions and new releases or enhancement packages. This program helps SAP create products and solutions that meet customers' needs, reflect best business practices, and realize process and technology innovations. See "Customer Influence.”


Smart SAP Assistant

  • Key Concepts: 
    The SAP Customer Engagement Initiative is a program designed to help customers better understand and use SAP software. It focuses on providing customers with the tools and resources they need to make the most of their SAP investments. The BV-NON-PRODUCT Brand Voice - Non-Product component of the initiative is a set of guidelines and best practices for creating content that is consistent with the SAP brand. This includes content such as blog posts, videos, webinars, and other materials that are not directly related to SAP products. 
    
    How to Use It: 
    The BV-NON-PRODUCT Brand Voice - Non-Product component of the SAP Customer Engagement Initiative provides customers with a set of guidelines and best practices for creating content that is consistent with the SAP brand. This includes content such as blog posts, videos, webinars, and other materials that are not directly related to SAP products. Customers can use these guidelines to ensure that their content is in line with the SAP brand and reflects the company’s values and mission. 
    
    Tips & Tricks: 
    When creating content for the BV-NON-PRODUCT Brand Voice - Non-Product component of the SAP Customer Engagement Initiative, it is important to keep in mind the following tips and tricks: 
    • Make sure your content is relevant to your audience. 
    • Use language that is easy to understand. 
    • Keep your content concise and focused on one topic. 
    • Use visuals such as images or videos to help illustrate your points. 
    • Make sure your content is up-to-date and accurate. 
    • Include links to additional resources for further reading. 
    
    Related Information: 
    For more information about the SAP Customer Engagement Initiative, please visit https://www.sap.com/corporate/en/customer-engagement-initiative.html. For more information about creating content for the BV-NON-PRODUCT Brand Voice - Non-Product component of the initiative, please visit https://www.sapbrandvoice.com/.
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