What is SAP Customer Experience in SAP BV-CRM - Brand Voice - Customer Relationship Management?

SAP Term: SAP Customer Experience

• Component: BV-CRM

• Component Name: Brand Voice - Customer Relationship Management

• Description: An extensible portfolio of customer experience solutions that speaks directly to the business benefits we seek to deliver to customer experience CX audiences and shows category of solutions has evolved from traditional customer relationship management CRM to greater customer centricity. This portfolio brings together solutions from acquired companies Callidus Software, Coresystems, Gigya, hybris under one umbrella. In November 2020, SAP acquired Emarsys to enhance the SAP Customer Experience portfolio and provide customers with a "commerce anywhere” strategy. See "Emarsys.”

Smart SAP Assistant

• Key Concepts: 
  SAP Customer Experience (BV-CRM) is a suite of software solutions designed to help businesses manage their customer relationships. It provides a comprehensive set of tools to help companies build and maintain strong customer relationships, including customer segmentation, customer service, marketing automation, and analytics. 
  
  How to Use It: 
  SAP Customer Experience (BV-CRM) can be used to create customer profiles, segment customers into groups, and track customer interactions. It also provides tools for managing customer service, such as automated ticketing systems and customer feedback surveys. Additionally, it can be used to automate marketing campaigns and analyze customer data. 
  
  Tips & Tricks: 
  When using SAP Customer Experience (BV-CRM), it is important to ensure that all customer data is kept secure and confidential. Additionally, it is important to regularly review customer profiles and segmentation to ensure that customers are being targeted with the most relevant content. 
  
  Related Information: 
  SAP Customer Experience (BV-CRM) is part of the SAP suite of software solutions. Other products in the suite include SAP Business Suite, SAP HANA, and SAP Cloud Platform. Additionally, there are a number of third-party applications that integrate with SAP Customer Experience (BV-CRM), such as Salesforce and Microsoft Dynamics CRM.