What is Global Customer Reference Program in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?

SAP Term: Global Customer Reference Program

• Component: BV-NON-PRODUCT

• Component Name: Brand Voice - Non-Product

• Description: Program offering detailed information about reference customers from around the world using a database that channel partners can access to help close a deal with a new SAP customer. Reference customers have agreed to participate in one or more reference activities on behalf of SAP.

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• Key Concepts: 
  The Global Customer Reference Program (GCRP) is a program developed by SAP to help customers share their success stories with the world. It is a platform for customers to showcase their achievements and demonstrate how they have used SAP solutions to drive business value. The GCRP also provides customers with the opportunity to connect with other customers and partners, as well as receive recognition for their accomplishments. 
  
  Component: BV-NON-PRODUCT Brand Voice - Non-Product: 
  The BV-NON-PRODUCT Brand Voice - Non-Product component of the GCRP is designed to help customers create content that is not related to a specific product or service. This content can include customer stories, case studies, white papers, videos, and other materials that showcase how customers are using SAP solutions to drive business value. 
  
  How to use it: 
  To participate in the GCRP, customers must first register on the SAP website. Once registered, customers can submit their success stories and other content for review. If approved, the content will be published on the GCRP website and shared with other customers and partners. Customers can also use the GCRP platform to connect with other customers and partners, as well as receive recognition for their accomplishments. 
  
  Tips & Tricks: 
  When creating content for the GCRP, it is important to keep it concise and focused on how your company has used SAP solutions to drive business value. It is also important to include relevant keywords in your content so that it can be easily found by other customers and partners. Additionally, make sure to include visuals such as images or videos in your content to make it more engaging. 
  
  Related Information: 
  For more information about the Global Customer Reference Program, please visit the SAP website at https://www.sap.com/corporate/en/customer-reference-program.html