What is Call to Lead in SAP BV-NON-PRODUCT - Brand Voice - Non-Product?

SAP Term: Call to Lead

• Component: BV-NON-PRODUCT

• Component Name: Brand Voice - Non-Product

• Description: SAP program that bring together thought leaders and executives from across industries to share personal experiences and best practices for creating and supporting diverse and inclusive communities. Call to Lead Unplugged is the related event series for executives to network and share their stories about thought leadership and customer experience.

Smart SAP Assistant

• Key Concepts: 
  Call to Lead is a component of the BV-NON-PRODUCT Brand Voice - Non-Product. It is a tool used to create and manage leads for sales and marketing activities. It allows users to capture leads from various sources, such as web forms, emails, and phone calls. It also provides users with the ability to track and analyze lead data. 
  
  How to use it: 
  To use Call to Lead, users must first create a lead form. This form can be customized to capture the necessary information from potential customers. Once the form is created, users can then add it to their website or other sources of lead generation. Once leads are captured, they can be managed in the Call to Lead dashboard. Here, users can view lead data, assign leads to sales reps, and track lead progress. 
  
  Tips & Tricks: 
  When creating a lead form, make sure that it is easy to understand and fill out. Ask only for the necessary information and avoid asking too many questions. Additionally, make sure that the form is optimized for mobile devices so that potential customers can easily fill it out on their phones or tablets. 
  
  Related Information: 
  Call to Lead is part of SAP's suite of marketing automation tools. Other tools in this suite include SAP Marketing Cloud, SAP Social Media Analytics, and SAP Campaign Management. These tools can be used together to create an effective marketing strategy for any business.