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Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: An outreach program that connects people on the autism spectrum with SAP employment resources with an emphasis on careers in technology. In 2018, SAP onboarded people with autism in 23 different roles, in 13 countries, and 28 locations through this program.
Key Concepts: Autism at Work is an initiative by SAP to create a more inclusive workplace for people with autism. The program provides training and support to help people with autism find meaningful employment and develop their skills. The BV-NON-PRODUCT Brand Voice - Non-Product Component is a part of this initiative that focuses on creating a positive brand image for SAP and its commitment to diversity and inclusion. How to Use It: The BV-NON-PRODUCT Brand Voice - Non-Product Component is used to create content that promotes SAP’s commitment to diversity and inclusion, as well as its Autism at Work program. This content can be used in various forms, such as videos, articles, and social media posts. Tips & Tricks: When creating content for the BV-NON-PRODUCT Brand Voice - Non-Product Component, it is important to keep in mind the goals of the Autism at Work program. Content should be positive and uplifting, highlighting the successes of people with autism in the workplace. It should also focus on the importance of diversity and inclusion in the workplace. Related Information: For more information about SAP’s Autism at Work program, visit https://www.sap.com/corporate/en/company/diversity/autism-at-work.html. For more information about the BV-NON-PRODUCT Brand Voice - Non-Product Component, visit https://www.sapbrandvoice.com/nonproduct/.