1. SAP Glossary
  2. CRM Opportunity Processing
  3. Opportunity Processing


What is Opportunity Processing in SAP AP-OP - CRM Opportunity Processing?


SAP Term: Opportunity Processing

  • Component: AP-OP

  • Component Name: CRM Opportunity Processing

  • Description: The development, processing and monitoring of opportunities with the aim to initiate sales and service deals.


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  • Key Concepts: 
    Opportunity Processing is a component of SAP's Customer Relationship Management (CRM) software. It enables users to manage and track sales opportunities from initial contact to closure. It provides a comprehensive view of the sales process, allowing users to identify and prioritize opportunities, track progress, and analyze performance. 
    
    How to use it: 
    Opportunity Processing can be used to create and manage opportunities, track progress, and analyze performance. It allows users to define criteria for each opportunity, such as customer segment, product type, and expected revenue. Users can also assign tasks to team members and set deadlines for completion. Additionally, Opportunity Processing provides reporting capabilities that allow users to analyze performance and identify areas for improvement. 
    
    Tips & Tricks: 
    When using Opportunity Processing, it is important to ensure that all opportunities are accurately tracked and updated regularly. This will help ensure that the data is up-to-date and accurate. Additionally, it is important to set realistic deadlines for tasks associated with each opportunity in order to ensure that they are completed on time. 
    
    Related Information: 
    Opportunity Processing is part of SAP's CRM suite of products. Other components of the suite include Sales Force Automation (SFA), Marketing Automation (MA), Service Management (SM), and Analytics & Reporting (AR). Additionally, SAP offers a range of other products that can be used in conjunction with Opportunity Processing, such as Business Intelligence (BI) and Enterprise Resource Planning (ERP).
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