1. SAP Glossary
  2. CRM-Campaign Processing
  3. Response Option


What is Response Option in SAP AP-CPG - CRM-Campaign Processing?


SAP Term: Response Option

  • Component: AP-CPG

  • Component Name: CRM-Campaign Processing

  • Description: An option that specifies how a customer who has been contacted as part of a campaign can respond to that campaign.


Smart SAP Assistant

  • Key Concepts: 
    Response Option is a component of the SAP Campaign Processing (AP-CPG) module. It allows users to define and manage response options for campaigns. Response options are used to define the possible responses that customers can make when they receive a campaign. This includes responses such as “yes”, “no”, “maybe”, and “not interested”.
    
    How to use it: 
    To use the Response Option component, users must first create a campaign in the Campaign Processing module. Once the campaign is created, users can then define the response options that will be available for customers to choose from. This can be done by selecting the “Response Options” tab in the Campaign Processing module and then selecting the desired response options. 
    
    Tips & Tricks: 
    When creating response options for a campaign, it is important to consider the customer’s needs and preferences. For example, if a customer is likely to respond positively to a certain offer, it may be beneficial to include a “yes” response option. Additionally, it is important to ensure that all response options are clearly defined so that customers understand what each option means. 
    
    Related Information: 
    For more information on how to use the Response Option component of SAP Campaign Processing, please refer to the official SAP documentation. Additionally, there are many online resources available that provide detailed tutorials on how to use this component.
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