How To Fix SGT_01716 - Enter the segmentation structure and segmentation strategy

SAP Error Message - Details

• Message type: E = Error

• Message class: SGT_01 - SGT_01

• Message number: 716

• Message text: Enter the segmentation structure and segmentation strategy

Self-Explanatory Message

Since SAP believes that this specific error message is 'self-explanatory,' no more information has been given.The majority of messages in the SAP system have a message text, however this is frequently insufficient to comprehend or resolve the problem.

To make things easier, more detailed information is frequently added to describe the issue, how to fix it, and the necessary steps or configuration modifications.

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Smart SAP Assistant

• What is the cause and solution for SAP error message SGT_01716 - Enter the segmentation structure and segmentation strategy ?

  The SAP error message SGT_01716, which states "Enter the segmentation structure and segmentation strategy," typically occurs in the context of SAP's segmentation functionality, particularly when working with the SAP Customer Relationship Management (CRM) or SAP Marketing Cloud modules. This error indicates that the system requires specific segmentation details that have not been provided.
  Cause:
  
  Missing Segmentation Structure: The segmentation structure, which defines how data is segmented, has not been specified.
  Missing Segmentation Strategy: The segmentation strategy, which outlines the rules and criteria for segmentation, has not been defined.
  Configuration Issues: There may be issues with the configuration of the segmentation settings in the system.
  User Input Error: The user may have overlooked entering the required fields in the segmentation setup.
  
  Solution:
  To resolve the SGT_01716 error, follow these steps:
  
  
  Check Segmentation Structure:
  
  Navigate to the segmentation settings in your SAP system.
  Ensure that a valid segmentation structure is selected. This structure should be defined in the system and should align with your segmentation requirements.
  
  
  
  Define Segmentation Strategy:
  
  Ensure that a segmentation strategy is defined and selected. This strategy should include the criteria and rules for how the segmentation will be applied.
  If necessary, create a new segmentation strategy that meets your business needs.
  
  
  
  Review Configuration:
  
  Go to the configuration settings for segmentation in your SAP system.
  Verify that all necessary configurations are in place and that there are no missing components.
  
  
  
  User Input:
  
  If you are entering data manually, double-check that you have filled in all required fields related to segmentation structure and strategy.
  Ensure that you are following the correct process for entering segmentation data.
  
  
  
  Consult Documentation:
  
  Refer to SAP documentation or help resources for detailed guidance on setting up segmentation structures and strategies.
  
  
  
  Seek Support:
  
  If the issue persists after checking the above points, consider reaching out to your SAP support team or consulting with an SAP expert for further assistance.
  
  
  
  Related Information:
  
  Segmentation in SAP: Segmentation is a critical feature in SAP that allows businesses to categorize customers or prospects based on specific criteria, enabling targeted marketing and sales efforts.
  SAP CRM and Marketing Cloud: These modules utilize segmentation to enhance customer engagement and improve marketing effectiveness.
  Transaction Codes: Familiarize yourself with relevant transaction codes (e.g., CRMD_ORDER, CRMD_ORDERADM_H) that may be used in the context of segmentation.
  
  By following these steps, you should be able to resolve the SGT_01716 error and successfully implement your segmentation strategy in SAP.