How To Fix CRM_MKTTG_SET048 - Segmentation basis is mandatory when creating a seg. model with usage &1

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTG_SET - CRM Marketing: Messages Profile Set

• Message number: 048

• Message text: Segmentation basis is mandatory when creating a seg. model with usage &1

Self-Explanatory Message

Since SAP believes that this specific error message is 'self-explanatory,' no more information has been given.The majority of messages in the SAP system have a message text, however this is frequently insufficient to comprehend or resolve the problem.

To make things easier, more detailed information is frequently added to describe the issue, how to fix it, and the necessary steps or configuration modifications.

Unfortunately, there isn't any extra information in this error notice.

What else can you do?

First, use our AnswerBot below to get a possible cause and solution (requires a premium subscription).

Also, review the in-depth Common Questions & Answers listed below; you could discover a solution there or be able to connect with others who have faced similar challenges.

You can also try searching the SAP support portal (support.sap.com) but you need a special user ID to access it. It is possible that an SAP support note exists that provides additional details about the mistake or even steps for fixing it.

Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTG_SET048 - Segmentation basis is mandatory when creating a seg. model with usage &1 ?

  The SAP error message CRM_MKTTG_SET048 indicates that when you are trying to create a segmentation model with a specific usage (denoted by &1), you must specify a segmentation basis. This error typically arises in the context of SAP Customer Relationship Management (CRM) when working with marketing segmentation models.
  Cause:
  The error occurs because the segmentation model you are trying to create requires a segmentation basis to define the criteria for segmenting your data. The segmentation basis is essential for determining how the data will be grouped or categorized in the segmentation model. If this basis is not provided, the system cannot proceed with the creation of the model.
  Solution:
  To resolve this error, you need to ensure that you specify a segmentation basis when creating the segmentation model. Here are the steps you can follow:
  
  
  Access the Segmentation Model Creation Screen: Go to the transaction or application where you are creating the segmentation model.
  
  
  Select the Appropriate Usage: Make sure you have selected the correct usage for your segmentation model. The usage will dictate the type of segmentation basis you need to provide.
  
  
  Specify the Segmentation Basis:
  
  Look for a field labeled "Segmentation Basis" or similar in the model creation screen.
  Choose an appropriate segmentation basis from the available options. This could be based on customer attributes, sales data, or other relevant criteria.
  
  
  
  Complete the Model Creation: After specifying the segmentation basis, fill in any other required fields and proceed to create the segmentation model.
  
  
  Save Your Changes: Ensure that you save the model after making the necessary adjustments.
  
  
  Related Information:
  
  Segmentation Basis: This is a key component in marketing segmentation that defines the criteria for grouping customers or prospects. Common segmentation bases include demographic data, purchasing behavior, and engagement levels.
  Usage Types: Different usage types may require different segmentation bases. Familiarize yourself with the specific requirements for the usage type you are working with.
  Documentation and Help: If you continue to face issues, refer to SAP documentation or help resources specific to CRM marketing functions. You can also consult with your SAP support team for further assistance.
  
  By following these steps and ensuring that you provide the necessary segmentation basis, you should be able to resolve the error and successfully create your segmentation model.