How To Fix CRM_MKTTG_PF071 - Do not use address data and BP master data in a profile

CRM_MKTTG_PF071 - Overview

• Message type: E = Error

• Message class: CRM_MKTTG_PF - CRM Marketing: Messages on Profiles

• Message number: 071

• Message text: Do not use address data and BP master data in a profile

What causes this issue?

You have tried to refine profile "&V1&" with address data (External List
Management). As this profile already accesses data for existing business
partners, this is not possible. A mixture of address data and business
partner data does not give a result if the resulting quantities overlap.

System Response

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

How to fix this error?

Create a new profile or add the selection criteria to a profile that
only contains ELM data.

Procedure for System Administrators

Error message extract from SAP system. Copyright SAP SE.

CRM_MKTTG_PF071 - Details

• The SAP error message CRM_MKTTG_PF071 indicates that there is an issue with the configuration of a marketing profile in the SAP Customer Relationship Management (CRM) system. Specifically, this error occurs when there is an attempt to use both address data and Business Partner (BP) master data in the same marketing profile, which is not allowed.
  
  Cause:
  The error is triggered because the marketing profile is set up in a way that it tries to combine address data and BP master data, which is against the design principles of the SAP CRM system. Each marketing profile should either use address data or BP master data, but not both simultaneously.
  
  Solution:
  To resolve this error, you need to adjust the configuration of the marketing profile. Here are the steps you can take:
  
  
  Review the Marketing Profile Configuration:
  
  Go to the transaction code for maintaining marketing profiles (e.g., CRMD_ORDER or CRM_MKTTG_PROFILE).
  Check the settings of the marketing profile that is