Message type: E = Error
Message class: CRM_MKTTG_MGR - CRM Marketing: Messages Master Groups
Message number: 304
Message text: Business partner &1 is not a channel partner
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CRM_MKTTG_MGR304
- Business partner &1 is not a channel partner ?The SAP error message CRM_MKTTG_MGR304 indicates that the specified business partner (BP) is not recognized as a channel partner in the context of the marketing or sales processes. This error typically arises when trying to perform actions that require the business partner to have a specific role or status that qualifies them as a channel partner.
Cause: Missing Role Assignment: The business partner may not have been assigned the necessary role that qualifies them as a channel partner. Incorrect Business Partner Data: The business partner data may be incomplete or incorrect, leading to the system not recognizing them as a channel partner.
Configuration Issues: There may be configuration settings in the SAP system that define what constitutes a channel partner, and the current business partner does not meet those criteria. Inactive Status: The business partner may be inactive or not properly set up in the system.
Solution: Check Business Partner Roles: Go to the transaction code BP (Business
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