How To Fix CRM_MKTTG_MGR216 - Specify a segmentation basis type

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTG_MGR - CRM Marketing: Messages Master Groups

• Message number: 216

• Message text: Specify a segmentation basis type

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTG_MGR216 - Specify a segmentation basis type ?

  The SAP error message CRM_MKTTG_MGR216 indicates that a segmentation basis type must be specified in the context of marketing activities within the SAP Customer Relationship Management (CRM) module. This error typically arises when you are trying to create or manage a marketing campaign or activity that requires a segmentation basis but none has been defined.
  Cause:
  The error occurs due to one of the following reasons:
  
  Missing Segmentation Basis: The user has not specified a segmentation basis type when trying to create or modify a marketing campaign or activity.
  Configuration Issues: The segmentation basis types may not be properly configured in the system.
  User Input Error: The user may have overlooked the requirement to select a segmentation basis type.
  
  Solution:
  To resolve the error, you can follow these steps:
  
  
  Specify a Segmentation Basis:
  
  When creating or editing a marketing campaign, ensure that you select a valid segmentation basis type. This is usually done in the campaign management screen where you define the target group or segmentation criteria.
  
  
  
  Check Configuration:
  
  If you are unsure about the available segmentation basis types, check the configuration settings in the SAP system. You can do this by navigating to the relevant customizing settings in the SAP Easy Access menu:
  
  SPRO ? SAP Reference IMG ? Customer Relationship Management ? Marketing ? Segmentation ? Define Segmentation Basis Types.
  
  
  Ensure that the necessary segmentation basis types are defined and active.
  
  
  
  Review Documentation:
  
  Consult the SAP documentation or help files related to marketing and segmentation to understand the requirements and options available for segmentation basis types.
  
  
  
  User Training:
  
  If the issue is recurring due to user oversight, consider providing training or guidance to users on how to properly create marketing campaigns and the importance of specifying a segmentation basis.
  
  
  
  Check for System Updates:
  
  Ensure that your SAP system is up to date with the latest patches and updates, as sometimes bugs or issues can be resolved in newer versions.
  
  
  
  Related Information:
  
  Segmentation in SAP CRM: Segmentation is a critical part of marketing in SAP CRM, allowing businesses to target specific customer groups based on various criteria.
  Target Groups: Understanding how to create and manage target groups is essential for effective marketing campaigns.
  SAP Notes: Check SAP Notes for any known issues or additional guidance related to this error message.
  
  If the problem persists after following these steps, it may be beneficial to consult with your SAP support team or a technical consultant who can provide further assistance.