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Message type: E = Error
Message class: CRM_MKTPL_KPI - Message for KPI functionality
Message number: 012
Message text: No buying pattern assigned
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CRM_MKTPL_KPI012
- No buying pattern assigned ?The SAP error message CRM_MKTPL_KPI012: No buying pattern assigned typically occurs in the context of SAP Customer Relationship Management (CRM) when a marketing plan or campaign is being executed, and the system cannot find a relevant buying pattern for the customer or product involved. This can hinder the ability to analyze customer behavior or execute marketing strategies effectively.
Cause:
- Missing Buying Pattern: The primary cause of this error is that there is no buying pattern assigned to the customer or product in question. Buying patterns are essential for understanding customer purchasing behavior and for segmenting customers for targeted marketing efforts.
- Configuration Issues: There may be issues with the configuration of the marketing planning or the data model that prevents the system from recognizing existing buying patterns.
- Data Inconsistencies: Inconsistencies or missing data in the master data records (like customer master or product master) can lead to this error.
- Authorization Issues: Sometimes, the user may not have the necessary authorizations to view or assign buying patterns.
Solution:
Assign Buying Patterns:
- Navigate to the relevant customer or product master data in the SAP system.
- Check if a buying pattern is assigned. If not, assign an appropriate buying pattern that reflects the purchasing behavior of the customer or product.
- This can typically be done in the transaction codes related to customer or product master data maintenance.
Check Configuration:
- Review the configuration settings for marketing planning in the SAP CRM system. Ensure that the buying patterns are correctly defined and activated.
- Use transaction codes like
SPRO
to access the configuration settings and verify the marketing planning settings.Data Maintenance:
- Ensure that all relevant master data is complete and accurate. This includes customer data, product data, and any other related entities.
- Run data consistency checks if available, to identify and rectify any inconsistencies.
User Authorizations:
- Verify that the user encountering the error has the necessary authorizations to access and modify buying patterns. This may involve checking roles and permissions in the SAP system.
Consult Documentation:
- Refer to SAP documentation or help resources for specific guidance on managing buying patterns and resolving related errors.
Related Information:
BP
(Business Partner), MM02
(Change Material), and CRM_MKTPL
(Marketing Planning) for managing master data and marketing configurations.By addressing the underlying causes and following the suggested solutions, you should be able to resolve the CRM_MKTPL_KPI012 error and continue with your marketing activities in SAP CRM.
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