How to use CRMC_MKT_SEG_CUST - Parametriz.generales p.segmentación

CRMC_MKT_SEG_CUST - Overview

• Transaction Code: CRMC_MKT_SEG_CUST

  Description: Parametriz.generales p.segmentación

  Release: S/4HANA and ECC 6

• • Program: CRM_MKTTG_SEG_GEN_CUST_MAINT

    Screen: 1000

    Authorization Object:

  • Development Package: CRM_MKTTG_SEG_CUST

    Package Description: CRM-Marketing: Segmentation General Customizing Settings

    Parent Package: CRM_MKTTG_SEG

  • Module/Component: CRM-MKT-SEG

    Description: Segmentation

CRMC_MKT_SEG_CUST - Details

• SAP Tcode: CRMC_MKT_SEG_CUST - Parametriz.generales p.segmentación

  
  Overview: 
  CRMC_MKT_SEG_CUST is a SAP transaction code used to set up general settings for segmentation in the SAP CRM system. It is used to define the criteria for segmenting customers into different groups, such as by geography, industry, or other criteria. 
  
  Functionality: 
  This transaction code allows users to define the criteria for segmenting customers into different groups. It also allows users to define the characteristics of each segment, such as the type of customer, the size of the customer, and other criteria. Additionally, it allows users to assign a segmentation strategy to each customer group. 
  
  Step-by-step How to Use: 
  1. Access the transaction code CRMC_MKT_SEG_CUST in the SAP CRM system. 
  2. Define the criteria for segmenting customers into different groups. 
  3. Define the characteristics of each segment, such as the type of customer, size of customer, and other criteria. 
  4. Assign a segmentation strategy to each customer group. 
  5. Save your changes and exit the transaction code. 
  
  Other Recommendations: 
  It is important to ensure that all segmentation criteria are properly defined and that all customer groups are assigned an appropriate segmentation strategy. Additionally, it is important to regularly review and update the segmentation settings in order to ensure that they remain up-to-date and relevant for your business needs.