How to use CRMC_MKTTG_OPT_H - CRM-Marketing: Optimización muestra

SAP Transaction Code - Details

• Transaction Code: CRMC_MKTTG_OPT_H

  Description: CRM-Marketing: Optimización muestra

  Release: S/4HANA and ECC 6

• • Program:

    Screen: 0

    Authorization Object:

  • Development Package: CRM_MKTTG_MGR

    Package Description: CRM Marketing: Segment Builder Master Groups (4.0)

    Parent Package: CRM_MKTTG_SEG

  • Module/Component: CRM-MKT-SEG

    Description: Segmentation

Smart SAP Assistant

• SAP Tcode: CRMC_MKTTG_OPT_H - CRM-Marketing: Optimización muestra

  
  Overview:
  CRMC_MKTTG_OPT_H is a SAP transaction code used in the CRM Marketing module. It is used to optimize the sample selection for marketing campaigns. 
  
  Functionality: 
  This transaction code allows users to select the best sample for a marketing campaign. It helps to identify the most relevant target group for a campaign and optimize the selection of customers for the campaign. The selection criteria can be based on customer characteristics, such as age, gender, location, etc. 
  
  Step-by-step How to Use: 
  1. Enter the transaction code CRMC_MKTTG_OPT_H in the command field. 
  2. Select the target group for the campaign and enter the selection criteria. 
  3. Select the sample size and click “Execute”. 
  4. The system will generate a list of customers that meet the selection criteria and are part of the target group. 
  5. Select the customers from this list that you want to include in your campaign and click “Save”. 
  6. The system will generate a report with all selected customers and their details. 
  
  Other Recommendations: 
  It is recommended to use this transaction code in combination with other SAP tools, such as CRM Analytics or CRM Segmentation, to get more detailed insights into customer behavior and preferences. This will help to further optimize the sample selection for marketing campaigns and ensure that they reach their desired target audience.