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Transaction Code: CRM_MKTPL_CALENDAR
Description: CRM Marketing Calendar
Release: S/4HANA and ECC 6
Program: CRM_MKTPL_CLDR_MAIN
Screen: 100
Authorization Object:
Development Package: CRM_MKTPL_CALENDAR
Package Description: Marketing Planner calendar
Parent Package: CRM_UIU_MKTPL
Module/Component: CRM-MKT-MPL-CAL
Description: Marketing Calendar
Overview: The SAP transaction code CRM_MKTPL_CALENDAR is used to access the CRM Marketing Calendar. This calendar is used to plan and manage marketing activities in the SAP Customer Relationship Management (CRM) system. It allows users to create and manage marketing campaigns, track their progress, and analyze their results. Functionality: The CRM Marketing Calendar provides users with a comprehensive view of all marketing activities. It allows users to plan and manage campaigns, track their progress, and analyze their results. The calendar also provides users with an overview of all marketing activities, including campaigns, events, and promotions. Additionally, it allows users to set up reminders for upcoming activities and track the progress of campaigns. Step-by-step How to Use: 1. Access the CRM Marketing Calendar by entering the transaction code CRM_MKTPL_CALENDAR in the SAP command field. 2. Create a new campaign by clicking on the “Create Campaign” button. 3. Enter the details of the campaign, such as its name, start date, end date, budget, and target audience. 4. Set up reminders for upcoming activities by clicking on the “Reminders” tab. 5. Track the progress of campaigns by clicking on the “Progress” tab. 6. Analyze the results of campaigns by clicking on the “Analysis” tab. 7. Save your changes by clicking on the “Save” button. Other Recommendations: It is recommended that users familiarize themselves with the features of the CRM Marketing Calendar before using it for planning and managing marketing activities in SAP CRM. Additionally, users should ensure that they have sufficient access rights to use this transaction code in order to avoid any potential security issues.
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