How to use CRM_MKTPL - Marketing Planner

SAP Transaction Code - Details

• Transaction Code: CRM_MKTPL

  Description: Marketing Planner

  Release: S/4HANA and ECC 6

• • Program: CRM_MKTPL_TX_NOT_SUPPORTED

    Screen: 1000

    Authorization Object:

  • Development Package: CRM_MKTPL

    Package Description: CRM Marketing Planning - User Interfaces

    Parent Package: CRM_MKTPL_MAIN

  • Module/Component: CRM-MKT-MPL

    Description: Marketing Planner

Smart SAP Assistant

• SAP Tcode: CRM_MKTPL - Marketing Planner

  
  Overview:
  The SAP transaction code CRM_MKTPL is used to access the Marketing Planner tool in the SAP Customer Relationship Management (CRM) system. This tool allows users to create and manage marketing plans, campaigns, and activities. 
  
  Functionality: 
  The Marketing Planner tool provides users with a comprehensive view of their marketing activities. It allows users to create and manage marketing plans, campaigns, and activities. The tool also provides users with the ability to track and analyze the performance of their marketing efforts. Additionally, users can use the tool to create reports and analyze data related to their marketing activities. 
  
  Step-by-step How to Use: 
  1. Access the Marketing Planner tool by entering the transaction code CRM_MKTPL in the SAP command field. 
  2. Create a new marketing plan by selecting “Create” from the menu bar. 
  3. Enter the necessary information for the plan, such as name, description, start date, end date, and budget. 
  4. Create campaigns and activities associated with the plan by selecting “Create” from the menu bar. 
  5. Enter the necessary information for each campaign or activity, such as name, description, start date, end date, budget, and target audience. 
  6. Track and analyze performance of campaigns and activities by selecting “Analyze” from the menu bar. 
  7. Create reports related to marketing activities by selecting “Reports” from the menu bar. 
  8. Save changes by selecting “Save” from the menu bar. 
  
  Other Recommendations: 
  It is recommended that users regularly review their marketing plans and campaigns to ensure that they are achieving their desired results. Additionally, users should take advantage of the reporting capabilities of the Marketing Planner tool to gain insights into their marketing efforts and make informed decisions about future campaigns and activities.