What is promotional code in SAP WEC-APP-MKT - Web Channel Marketing?

SAP Term: promotional code

• Component: WEC-APP-MKT

• Component Name: Web Channel Marketing

• Description: A unique identification for a coupon or campaign. Promotional codes can be used for discounts and for loyalty programs. Promotional codes for discounts are used to manually apply special pricing in the Web shop. For example, a promotional code could apply to a single product or to an entire category. Promotional codes for loyalty programs can be used to encourage registration. For example, a customer could use a promotional code to be awarded 1000 loyalty points for registering in the program.

Smart SAP Assistant

• Key Concepts: 
  A promotional code is a type of coupon or discount code used in SAP Web Channel Marketing (WEC-APP-MKT) to provide customers with discounts or special offers. Promotional codes are typically used to encourage customers to purchase products or services, or to reward them for their loyalty.
  
  How to use it: 
  Promotional codes can be used in SAP Web Channel Marketing (WEC-APP-MKT) by creating a promotional code in the system and then assigning it to a specific product or service. Customers can then enter the promotional code when they make a purchase, and the discount or special offer will be applied.
  
  Tips & Tricks: 
  When creating promotional codes, it is important to ensure that they are easy to remember and understand. Additionally, it is important to set an expiration date for the promotional code so that customers cannot use it after the expiration date has passed.
  
  Related Information: 
  Promotional codes are just one of the many features available in SAP Web Channel Marketing (WEC-APP-MKT). Other features include customer segmentation, loyalty programs, and analytics.