What is 'confirmed opt-in' in SAP WEC-APP-MKT - Web Channel Marketing?

confirmed opt-in - Overview

• Component: WEC-APP-MKT

• Component Name: Web Channel Marketing

• Description: A method of subscribing to a newsletter, in which a user’s subscription is confirmed by e-mail. Typically, the user also has the option of unsubscribing directly from this confirmation e-mail.

confirmed opt-in - Details

• 
  Key Concepts: 
  Confirmed opt-in is a feature of SAP Web Channel Marketing (WEC-APP-MKT) that allows customers to confirm their subscription to a mailing list or newsletter. This ensures that customers are aware of the content they are receiving and have given their consent to receive it. 
  
  How to use it: 
  To use confirmed opt-in, customers must first provide their email address and other contact information. They will then receive an email with a link to confirm their subscription. Once they click the link, they will be added to the mailing list or newsletter. 
  
  Tips & Tricks: 
  It is important to make sure that customers understand what they are signing up for when they confirm their subscription. Make sure that the email sent to them clearly explains what content they will be receiving and how often. 
  
  Related Information: 
  Confirmed opt-in is a great way to ensure that customers are aware of the content they are receiving and have given their consent to receive it. It also helps protect businesses from potential legal issues related to unsolicited emails.