What is up-selling in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: up-selling

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: An attempt to sell higher priced products to a customer based on their product selection.

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• Key Concepts: 
  Up-selling is a sales technique used by SAP SRD-CRM CRM-Customer Relationship Management to encourage customers to purchase higher-priced items, upgrades, or other add-ons. It is based on the idea that it is easier to sell something to an existing customer than to acquire a new one. 
  
  How to use it: 
  Up-selling can be used in a variety of ways. For example, a salesperson can suggest a more expensive version of the product the customer is interested in, or suggest additional products or services that complement the product. The salesperson can also offer discounts or special offers to encourage the customer to purchase the upgraded version or additional products. 
  
  Tips & Tricks: 
  When up-selling, it is important to focus on the customer’s needs and interests. It is also important to be aware of any potential objections the customer may have and be prepared to address them. Additionally, it is important to be aware of any competitors’ offers and be able to explain why your product or service is better. 
  
  Related Information: 
  Up-selling is closely related to cross-selling, which involves selling additional products or services that are related to the product the customer has already purchased. Cross-selling can also be used in conjunction with up-selling for maximum effect.