What is target group in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: target group

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: A list of business partners such as customers, prospects, or contact persons, categorized according to specific criteria such as geographical locations or common interests. This list can be used in campaigns, for example to promote products or services.

Smart SAP Assistant

• Key Concepts: 
  Target groups are a way to segment customers in SAP CRM. They are used to define customer segments based on criteria such as demographics, geography, and purchase history. Target groups can be used to create targeted marketing campaigns and to better understand customer behavior. 
  
  How to use it: 
  In SAP CRM, target groups can be created by defining criteria such as demographics, geography, and purchase history. Once the criteria have been defined, customers can be assigned to the target group. This allows for targeted marketing campaigns and better understanding of customer behavior. 
  
  Tips & Tricks: 
  When creating target groups in SAP CRM, it is important to ensure that the criteria used are relevant and up-to-date. Additionally, it is important to regularly review the target groups to ensure that they are still relevant and accurate. 
  
  Related Information: 
  SAP CRM also offers other segmentation tools such as customer segmentation and product segmentation. These tools can be used in conjunction with target groups to create more detailed customer profiles and better understand customer behavior.