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Component: SRD-CRM
Component Name: CRM-Customer Relationship Management
Description: An evaluation based on expected sales.
Key Concepts: Sales potential is a term used in SAP Customer Relationship Management (CRM) to refer to the estimated sales volume of a customer or group of customers. It is calculated based on the customer's past purchases, current market conditions, and other factors. The sales potential can be used to prioritize customers and target them for marketing campaigns. How to use it: In SAP CRM, sales potential can be used to identify customers with the highest potential for future sales. This information can be used to create targeted marketing campaigns and prioritize customer service efforts. Sales potential can also be used to forecast future sales and plan inventory levels. Tips & Tricks: When calculating sales potential, it is important to consider factors such as customer loyalty, seasonality, and market trends. Additionally, it is important to regularly update the sales potential calculations in order to ensure accuracy. Related Information: Sales potential is closely related to customer segmentation, which is the process of dividing customers into groups based on their characteristics and behaviors. Customer segmentation can help identify customers with the highest sales potential and target them with tailored marketing campaigns.