What is party role in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: party role

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: A role that describes the function of a business partner person or organization in a business document. A party role can be external, for example an account in a sales order, or internal, for example an employee responsible in an opportunity.

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• Key Concepts: 
  Party role is a term used in SAP Customer Relationship Management (CRM) to describe the different roles that a customer can have in relation to a company. It is used to define the relationship between the customer and the company, such as customer, supplier, partner, or employee. It also helps to determine the type of services and products that can be offered to the customer. 
  
  How to use it: 
  In SAP CRM, party roles are used to define the relationship between a customer and a company. The party role is assigned to a customer when they are created in the system. This helps to determine what services and products can be offered to the customer. The party role can also be changed at any time if needed. 
  
  Tips & Tricks: 
  When assigning a party role to a customer, it is important to consider what services and products they will need. This will help ensure that the customer receives the best possible experience with your company. 
  
  Related Information: 
  Party roles are also used in other SAP modules such as Sales and Distribution (SD) and Materials Management (MM). They are used to define the relationship between customers and vendors, as well as between customers and employees.