What is order fulfillment in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: order fulfillment

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: The process from placing an order until delivery of the ordered products.

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• Key Concepts: 
  Order fulfillment is the process of managing customer orders from the time they are placed until they are delivered. It involves activities such as order processing, inventory management, and delivery. In SAP Customer Relationship Management (CRM), order fulfillment is handled by the Sales and Distribution (SD) module. 
  
  How to use it: 
  The SD module in SAP CRM allows users to manage customer orders from start to finish. It includes features such as order entry, order tracking, inventory management, and delivery. The SD module also provides tools for managing customer relationships, such as customer segmentation and loyalty programs. 
  
  Tips & Tricks: 
  When using the SD module in SAP CRM, it is important to ensure that all customer orders are accurately tracked and managed. This includes tracking inventory levels, ensuring timely delivery of orders, and providing customers with accurate information about their orders. 
  
  Related Information: 
  The SD module in SAP CRM is closely related to other modules such as Materials Management (MM) and Warehouse Management (WM). These modules provide additional features for managing customer orders, such as inventory control and warehouse management. Additionally, the SD module can be integrated with other SAP modules such as Financial Accounting (FI) and Controlling (CO).