What is master plan in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: master plan

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: A comprehensive plan that provides guidance for future development. A master plan can provide the basis for one or more subplans.

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• Key Concepts: 
  A master plan in SAP Customer Relationship Management (CRM) is a tool used to manage customer relationships. It is a comprehensive plan that outlines the strategies and tactics used to build and maintain relationships with customers. It includes activities such as customer segmentation, customer service, marketing campaigns, and sales activities. 
  
  How to Use it: 
  The master plan is used to create a unified strategy for managing customer relationships. It helps to ensure that all customer-related activities are aligned with the company’s overall goals and objectives. The master plan can be used to identify areas of improvement and opportunities for growth. It can also be used to track progress and measure success. 
  
  Tips & Tricks: 
  When creating a master plan, it is important to consider the customer’s needs and preferences. This will help ensure that the plan is tailored to their specific needs. Additionally, it is important to review the plan regularly in order to ensure that it remains up-to-date and relevant. 
  
  Related Information: 
  The master plan is an important part of SAP CRM’s overall strategy for managing customer relationships. Other components of this strategy include customer segmentation, customer service, marketing campaigns, and sales activities. Additionally, SAP CRM provides tools for analyzing customer data and creating reports that can be used to measure the success of the master plan.