What is external reference in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: external reference

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: An alphanumeric code used, by another organization, to track documents or payment transfer media.

Smart SAP Assistant

• Key Concepts: 
  External reference is a feature in SAP Customer Relationship Management (CRM) that allows users to store and manage external data, such as customer information, in the CRM system. This data can be used to create reports, analyze customer behavior, and make decisions about customer service. 
  
  How to use it: 
  External reference can be used to store customer information such as contact details, purchase history, and preferences. This data can then be used to create reports and analyze customer behavior. Additionally, external reference can be used to make decisions about customer service, such as providing discounts or special offers. 
  
  Tips & Tricks: 
  When using external reference, it is important to ensure that the data is accurate and up-to-date. Additionally, it is important to ensure that the data is secure and not accessible by unauthorized users. 
  
  Related Information: 
  For more information on external reference in SAP Customer Relationship Management (CRM), please refer to the SAP Help Portal or contact your local SAP representative.