What is EAN in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: EAN

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: International Article Number A number used to uniquely identify products. The EAN is administered by International Article Numbering Association EAN International. EAN International and the Uniform Code Council UCC have joined together to introduce a new worldwide product identification code, the Global Trade Item Number GTIN.

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• Key Concepts: 
  EAN stands for European Article Number, which is a unique 13-digit code used to identify products and services. It is used by retailers and manufacturers to track and manage inventory, as well as to facilitate the exchange of goods between different countries. The EAN code is also known as a Global Trade Item Number (GTIN). 
  
  How to use it: 
  In SAP CRM, the EAN code is used to identify products and services in the customer relationship management system. It can be used to track customer orders, manage inventory, and facilitate international trade. Additionally, it can be used to generate reports on customer purchases and sales. 
  
  Tips & Tricks: 
  When entering an EAN code into SAP CRM, make sure that it is entered correctly. Incorrectly entered codes can lead to inaccurate data and incorrect reports. Additionally, make sure that the EAN code is up-to-date and matches the product or service being tracked. 
  
  Related Information: 
  The EAN code is part of a larger system of product identification codes known as GS1 standards. These standards are used by retailers and manufacturers around the world to ensure accurate tracking of products and services. Additionally, the EAN code can be used in conjunction with other product identification codes such as UPCs (Universal Product Codes) and ISBNs (International Standard Book Numbers).