What is 'data mining' in SAP SRD-CRM - CRM-Customer Relationship Management?

data mining - Overview

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: The process of using business intelligence tools to analyze data and find hidden patterns and relationships.

data mining - Details

• 
  Key Concepts: 
  Data mining is a process used in SAP Customer Relationship Management (CRM) to analyze large amounts of data and uncover patterns and trends. It is used to identify customer preferences, predict customer behavior, and identify potential opportunities for sales and marketing. 
  
  How to use it: 
  Data mining can be used to identify customer segments, analyze customer behavior, and develop targeted marketing campaigns. It can also be used to identify potential sales opportunities and develop strategies for increasing customer loyalty. 
  
  Tips & Tricks: 
  When using data mining, it is important to ensure that the data is accurate and up-to-date. Additionally, it is important to use the right tools and techniques to ensure that the data is analyzed correctly. 
  
  Related Information: 
  Data mining can be used in conjunction with other SAP CRM tools such as predictive analytics and customer segmentation. Additionally, data mining can be used in combination with other business intelligence tools such as dashboards and reporting.