1. SAP Glossary
  2. CRM-Customer Relationship Management
  3. customer service


What is customer service in SAP SRD-CRM - CRM-Customer Relationship Management?


SAP Term: customer service

  • Component: SRD-CRM

  • Component Name: CRM-Customer Relationship Management

  • Description: The activities involved in assisting customers. Examples of customer-service activities include handling product enquiries, providing recommendations, supplying pre-sales and after-sales support, and dealing with customer returns. Customer service can be provided by a service desk or by any employee in a customer-facing role.


Smart SAP Assistant

  • Key Concepts: 
    Customer service is a component of SAP's Customer Relationship Management (CRM) module. It is designed to help businesses manage customer relationships and provide better customer service. It includes features such as customer segmentation, customer service analytics, and customer service automation. 
    
    How to use it: 
    The customer service component of SAP CRM can be used to manage customer relationships and provide better customer service. It can be used to segment customers into different groups based on their needs and preferences, analyze customer data to identify trends and opportunities, and automate customer service processes. 
    
    Tips & Tricks: 
    When using the customer service component of SAP CRM, it is important to ensure that the data being collected is accurate and up-to-date. Additionally, it is important to ensure that customer segmentation is done properly so that customers are grouped according to their needs and preferences. 
    
    Related Information: 
    The customer service component of SAP CRM is closely related to other components such as marketing, sales, and service. It is important to understand how these components work together in order to provide the best possible customer experience. Additionally, it is important to understand how the customer service component interacts with other systems such as ERP and BI in order to provide a comprehensive view of the customer.
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