What is communication in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: communication

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: Type of activity in Activity Management that records interactions that are undertaken by employees on behalf of their company. Communication always contains information about the business partner involved, and the date on which it takes place. Examples of communication include telephone calls, letters, or e-mails.

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• Key Concepts: 
  Communication in SAP CRM is the process of exchanging information between customers and the company. It includes activities such as customer service, marketing, sales, and customer support. It is an important part of customer relationship management (CRM) and helps to build relationships with customers. 
  
  How to use it: 
  In SAP CRM, communication is used to manage customer relationships. It can be used to track customer interactions, create customer profiles, and provide customer service. It can also be used to send out marketing campaigns and track sales leads. 
  
  Tips & Tricks: 
  When using communication in SAP CRM, it is important to ensure that all customer interactions are tracked accurately. This will help to ensure that customers receive the best possible service and that their needs are met. Additionally, it is important to ensure that all customer data is kept secure and confidential. 
  
  Related Information: 
  SAP CRM also includes other features such as analytics, reporting, and mobile applications. These features can be used in conjunction with communication to provide a comprehensive view of customer relationships. Additionally, SAP CRM can be integrated with other systems such as ERP and BI for a more comprehensive view of customer data.