What is 'source' in SAP SRD-CRM-MKT - CRM-Marketing?

source - Overview

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A specification of how an opportunity or a lead originated. Sources can be, for example, Trade fair, Campaign, Roadshow.

source - Details

• 
  Key Concepts: 
  Source is a term used in SAP CRM Marketing to refer to the origin of a customer or lead. It is used to track where customers and leads come from, such as through a website, email, or other marketing campaigns. This information can be used to better understand customer behavior and optimize marketing efforts. 
  How to Use It: 
  In SAP CRM Marketing, sources can be assigned to customers and leads when they are created. Sources can also be updated at any time by editing the customer or lead record. Sources can be used to filter and segment customers and leads for targeted marketing campaigns. 
  
  Tips & Tricks: 
  When assigning sources, it is important to use consistent naming conventions so that the data is easy to interpret. For example, if you are tracking sources from different websites, you could use the website name as the source name. This will make it easier to analyze the data later on. 
  
  Related Information: 
  SAP CRM Marketing also allows you to track other customer and lead attributes such as demographics, interests, and purchase history. This information can be used in combination with source data to gain a better understanding of customer behavior and optimize marketing efforts.