What is Number of Leads in SAP SRD-CRM-MKT - CRM-Marketing?

SAP Term: Number of Leads

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A report that shows the number of all leads that have been accepted by sales, or rejected by marketing or sales.

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• Key Concepts: 
  Number of Leads is a metric used in SAP CRM-Marketing to measure the number of leads generated by a marketing campaign. A lead is a potential customer who has expressed interest in a product or service. The number of leads is an important indicator of the success of a marketing campaign.
  
  How to use it: 
  The Number of Leads metric can be used to measure the effectiveness of a marketing campaign. It can be used to compare different campaigns and determine which ones are more successful. It can also be used to track the progress of a campaign over time and identify areas for improvement.
  
  Tips & Tricks: 
  When tracking the Number of Leads metric, it is important to consider other factors such as conversion rate and customer lifetime value. This will help you get a better understanding of the overall success of your marketing campaigns. Additionally, it is important to track the number of leads over time to identify trends and adjust your campaigns accordingly.
  
  Related Information: 
  The Number of Leads metric is closely related to other metrics such as Conversion Rate, Customer Lifetime Value, and Cost per Lead. These metrics can be used together to get a better understanding of the success of your marketing campaigns. Additionally, these metrics can be used to compare different campaigns and determine which ones are more successful.