What is non-responder in SAP SRD-CRM-MKT - CRM-Marketing?

SAP Term: non-responder

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A person who has been contacted as part of a campaign, but has not responded to it.

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• Key Concepts: 
  A non-responder is a customer who has not responded to a marketing campaign. This could be due to a variety of reasons, such as not being interested in the product or service being offered, not having the time to respond, or simply forgetting about the campaign. Non-responders are important to track because they can provide valuable insights into customer behavior and preferences. 
  
  How to use it: 
  In SAP CRM-Marketing, non-responders can be tracked by using the “Non-Responder” report. This report will show all customers who have not responded to a particular marketing campaign. It can be used to identify potential customers who may be interested in the product or service being offered, as well as those who may need additional follow-up or outreach. 
  
  Tips & Tricks: 
  When tracking non-responders, it is important to consider the context of the campaign. For example, if the campaign was sent out during a busy time of year, such as the holidays, it may be more difficult for customers to respond. Additionally, it is important to consider any external factors that may have impacted customer response rates, such as changes in the economy or competitive offerings. 
  
  Related Information: 
  For more information on tracking non-responders in SAP CRM-Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MARKETING/7.0/en-US