What is Market Information in SAP SRD-CRM-MKT - CRM-Marketing?

SAP Term: Market Information

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A work center view where you can centrally store documents collected by you or your colleagues about your market, potential customers, and your competitors, and retrieve these documents by using key words or search criteria.

Smart SAP Assistant

• Key Concepts: 
  Market Information is a component of the SAP Customer Relationship Management (CRM) module. It provides users with the ability to access and analyze market data, such as customer segmentation, market trends, and competitor analysis. This data can be used to inform marketing strategies and decisions. 
  
  How to use it: 
  The Market Information component of SAP CRM can be used to access and analyze market data. This data can be used to identify customer segments, understand market trends, and analyze competitor activity. The data can then be used to inform marketing strategies and decisions. 
  
  Tips & Tricks: 
  When using the Market Information component of SAP CRM, it is important to ensure that the data is up-to-date and accurate. Additionally, it is important to consider the context in which the data is being used in order to ensure that it is being interpreted correctly. 
  
  Related Information: 
  The Market Information component of SAP CRM is closely related to other components of the CRM module, such as Customer Segmentation and Campaign Management. Additionally, it is related to other modules within SAP, such as Sales & Distribution and Supply Chain Management.