1. SAP Glossary
  2. CRM-Marketing
  3. Competitors


What is Competitors in SAP SRD-CRM-MKT - CRM-Marketing?


SAP Term: Competitors

  • Component: SRD-CRM-MKT

  • Component Name: CRM-Marketing

  • Description: A work center view where you can store information about your competitors and classify them.


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  • Key Concepts: 
    Competitors are organizations that offer similar products or services as your own. In SAP, Competitors are used to track and analyze the performance of your competitors in order to gain insights into their strategies and tactics. This information can be used to inform your own marketing and sales strategies. 
    
    How to use it: 
    In SAP, Competitors can be created and managed in the SRD-CRM-MKT CRM-Marketing component. Here, you can create a profile for each competitor, including their name, contact information, and other relevant details. You can also track their performance over time by entering data such as market share, pricing, and customer satisfaction ratings. 
    
    Tips & Tricks: 
    When creating a profile for a competitor in SAP, make sure to include as much detail as possible. This will help you get a better understanding of their strategies and tactics. Additionally, it’s important to keep the profiles up-to-date with the latest information about each competitor. 
    
    Related Information: 
    For more information about Competitors in SAP, check out the official SAP documentation here: https://help.sap.com/viewer/product/SRD_CRM_MKT/CRM_MKT/en-US
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