What is sales lift in SAP SCM-IBP-DM - Demand?

SAP Term: sales lift

• Component: SCM-IBP-DM

• Component Name: Demand

• Description: An increase in sales volume that can be accounted to a promotion. In most cases, the sales lift is a positive value. However, it can happen that sales lift turns into negative such as cannibalization by a similar product.

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• Key Concepts: 
  Sales lift is a term used in SAP's Demand Planning component of the Supply Chain Management - Integrated Business Planning (SCM-IBP) suite. It is a measure of the increase in sales that can be achieved by implementing a certain demand plan. It is calculated by comparing the expected sales with the actual sales after the demand plan has been implemented. 
  
  How to use it: 
  Sales lift can be used to measure the effectiveness of a demand plan. It can be used to compare different plans and determine which one will result in the greatest increase in sales. It can also be used to track the progress of a plan over time and identify areas where improvements can be made. 
  
  Tips & Tricks: 
  When calculating sales lift, it is important to consider all factors that may affect sales, such as seasonality, promotions, and pricing. It is also important to consider any changes in customer behavior that may have occurred since the plan was implemented. 
  
  Related Information: 
  Sales lift is closely related to other metrics such as forecast accuracy and inventory optimization. These metrics can be used together to gain a better understanding of how effective a demand plan is and how it can be improved.